How to Increase Lead Generation on a Plumbing Service Website
By My Service Depot on Monday, October 18, 2021In today’s world, every business needs leads to grow their sales and provide services to a larger group of people. Thanks to the wonders of ecommerce, businesses can market their services and products to a wider radius, and the more leads they can generate, the more profit they can receive. However, the key is to know how you can generate leads.
When you have a plumbing service website, there are certain lead generation strategies that would work out of the many methods that are available. When you get more people to visit your website, it increases the likelihood of converting those visits into qualified leads.
Having said that, this article tells you how you can boost lead generation on your plumbing service website. Let’s delve deeper to find out more.
A Step-by-Step Process for Boosting Lead Generation
As mentioned above, there are only a few strategies that work in generating leads for a plumbing service website. Let’s have a look at the steps that you can follow in order to boost your sales.
Provide Content for Your Potential Visitors
The first step to boosting lead generation is to provide your visitors with relevant and compelling content that they can relate to. When your website has content that the visitors like, they will want to engage with your brand, or try out your products and services. Similarly, if you have a plumbing service website, you can make use of perfectly curated content to attract customers who require a plumber for any sort of work in their residential or commercial property.
To ensure that you have the right content on your website, you need to prepare a content strategy that you can use to increase lead generation. For this purpose, you will have to consider whether your website pages facilitate visitors at several stages of the buyer journey. Moreover, you should also ascertain the path users should take on your website, in order to move them along the sales funnel.
Your content strategy should also include calls to action (CTAs) that leads visitors through the funnel, as well as which pages should have more information to assist potential customers. Other forms of content include case studies, reports, webinars, tutorials, demos, eBooks, podcasts, etc.
Place Forms on Pages with High Traffic
For this step, the first thing you need to do is to determine which pages on your plumbing service website receive the highest traffic. These are the pages that you can make the most out of, and adding forms is one of the best ways to do so.
Along with finding out the most visited pages on your website, you can also gauge where the traffic being redirected from, such as email marketing, social media, live chat, blogs, etc. Once you have identified the high-traffic pages of your plumbing service website, you can optimize those pages with forms, which are a wonderful way to gather contact information from your potential customers.
Use Landing Pages
According to lead generation experts, landing pages can boost leads for a business significantly. In fact, the more landing pages you develop for your website, the higher ROI you can experience. A landing page is known as a standalone or static page that is designed to quickly convert visitors into leads and if you haven’t added landing pages already, you are missing out on a golden opportunity to boost your leads.
You can also add landing pages to your plumbing service website, and you can design them according to the service or offer that you want your potential customers to focus on. Therefore, you can guide them towards relevant content, instead of leading them to your homepage and leaving them to find their path.
Make Sure Your CTAs are Attractive and Highly Visible
Another key strategy to ensure maximum lead generation is to ensure that your calls to action attract the potential customers. It is a no-brainer that your website pages should have a lot of CTAs and triggers that compel visitors to do something. Naturally, you can’t expect the visitor to find anything or provide their contact information until you prompt them.
According to design theory and philosophy, your visitors’ eyes are instantly drawn to call to action buttons and links, and if you make it clear what they will get by clicking on the buttons and what they have to do, it greatly enhances the customer experience and increases the click through rate. Therefore, your plumbing service website can greatly benefit by the increased leads that it receives.
Add a CTA to Your Site’s Navigation Bar
Your plumbing service website may have several pages and your first instinct would be to add CTA buttons to all of them one by one. However, a pro strategy would be to add a CTA to your website’s navigation bar, which is consistent in all of your pages. Whether you need to add a contact button or want to attract customers to a free trial or offer regarding your plumbing services, you can make it stand out by placing it in the navigation bar, as it is one of the first things your customer will notice.
Offer Value with Your CTAs
Along with a winning content strategy and carefully placed CTAs on your website, you should also consider linking the CTAs to high-value content that can enhance the customer experience and also convince visitors to engage with your business and also provide their contact information. Moreover, high-value CTAs can also attract customers to avail your plumbing services online.
High-value content is designed to convince your potential customers that you have something new or better to offer, and it includes guides, eBooks, demos, previews, tutorials, case studies, etc. You can link your CTA to a small contact form, where customers input their email address and are given the link to download the content. You can start with eBooks and webinars to increase customer value.
Place Testimonials on Your Home and Landing Pages
All businesses like to speak about their achievements and accolades, and you can also do so by adding the customer testimonials page on your plumbing service website. Nowadays, people seldom check the newspapers or classifieds for a plumber. Rather, they search the web for reliable plumbing services and check out the top results.
If your website is ranked among the top search results, adding customer testimonials and reviews would go a long way towards ensuring that customers choose your services. Your plumbers can also ask clients to leave a review or feedback on your website, so that you can build up a nice portfolio to show your prospective customers.
Use Video on All Your Pages with a CTA
When it comes to engaging content, video takes the cake. Video-based content is highly effective in drawing customers to any business, and you can also make use of it on the pages of your plumbing service website, along with a CTA. Firstly, you need to ensure that the video’s purpose is aligned with the CTA. Moreover, you should keep your CTAs specific, and also ensure that the customer can instantly identify what you want them to do. Adding CTA-based videos on all your website pages will increase your engagement significantly.
Test to Find What Works
When it comes to increasing lead generation for your plumbing service website, you will have to measure the success and performance of the strategy that you implement, so that you know what works and what needs to be improved. Therefore, you should set up tracking on your website to measure which pages are generating more leads and which ones need to be optimized.
- Use Google Analytics/Google Optimize
You can make use of Google Analytics to track the performance of your lead generation strategies on your plumbing service website. It offers you a free account with basic features, which is enough for you to assess the goals for each lead generation page. Once you start getting the results, you would be able to scale up or down your lead generation efforts.
- Test the Text on CTA Buttons
Another way to gauge the performance of your lead generation efforts is to conduct A/B testing on the CTA buttons on your website. Simply by trying different texts on your CTA button, you will be able to determine what will compel your customers to engage with your business.
Find the Ideal Length of Form for Your Visitors
Although forms are highly effective in generating leads for any business, customers are usually irked by extensive forms that require a lot of effort and time to fill out. Therefore, it is highly important for you to determine how long the form should be, so that the customer can fill it quickly without scratching their head. Ideally, your form shouldn’t have more than three or four fields, and the customer should be able to fill it completely in under a minute.
Since you have a plumbing service website, visitors would most likely jump from one website to another if they don’t find the booking or contact form service to be precise and quick. Therefore, you need to place special consideration on keeping your form short and relevant, so that you don’t lose customers at this crucial junction.
This concludes our article on how to increase lead generation for your plumbing service website. Just as it takes a lot of hard work and determination to set up your plumbing business, it also takes a lot of effort and deliberation to get new leads for your business, which are instrumental in getting you new orders and customers.
