HVAC New Year’s Resolutions Your Company Should Adopt in 2021By My Service Depot on Friday, January 22, 2021
Get all your ducks in a row for 2021.
Every business wants to do better, and a new year provides a great place to start. If you want to grow your HVAC business in 2021, we’ve got some suggestions to try out.
Safety and Health Concerns
As we all know, the world changed with the onset of the COVID-19 pandemic. Cleanliness has become a huge factor in the daily life of everyone. This year we should all strive to keep ourselves healthier and our workspaces clean and clear. That all starts at the beginning of the day with some basic hygiene, and continues throughout the day with expanded mindfulness when interacting with others.
When speaking with customers or entering their homes, their safety and health should be at the top of your priorities list. Taking the proper precautions. Wash or sanitize your hands and wear a mask in the event you need to speak to or interact with a customer.
Keeping a clean and safe work vehicle can also help keep you focused on the road and on time to your scheduled appointments. In the event of an emergency, this can even help keep you safe. Imagine having tools or parts strewn about in the cab or bed of your work truck, then getting into a collision that sends these items flying! Not fun.
Scheduling your preventative maintenance before the busy season will lower the chances your customers will face any issues when it comes time to fire up the furnace or kick on the AC. HVAC software can help schedule these preventative maintenance calls, and can even keep track of when they come up for renewal.
In these trying times, creating and maintaining a customer base can hinge on on good customer service. That all starts with the technicians who interact with your customers on a regular basis. Maintaining a proper schedule, efficient routing, and proper communication can work wonders. Make these things a top priority.
Technician training and job satisfaction can play a huge role in customer satisfaction and on-the-job safety. Getting the proper licensing and certifications are a must. This will keep your technicians safe and maintain your standing with the law. Keeping your technicians on a consistent schedule can help with overall job happiness and in turn will increase your customer’s satisfaction.
Strike a balance with your marketing strategy.
Everyone has a spam folder, and for good reason. A vast majority of advertisements and marketing emails go there. You should take your time and come up with an effective marketing strategy that will help bring in and retain customers. A few tips; don’t get pushy. Use some non-invasive strategies. Social media can help gather more customers and interest in your products, but you should avoid using it strictly to sell. Let people discover you through reviews and praise from your followers.
Switch to a paperless scheduling system.
Using scheduling software can help reduce clutter and improve efficiency not only in the office but also out in the field. HVAC scheduling software like Smart Service will assist with routing, scheduling, record keeping, tracking preventative maintenance plans, and much more. This software also helps employees work together, even during the social-distance era.